For a new writer, there is an impulse to try out every form of web writing there is. On one hand, this seems like a great idea. On the other hand, clients want a writer that is proficient and experienced in a form of writing. Diversification is good but providing quality services is better.The type of content written on blog pages by blog post writing service includes case studies, guides, reviews, interviews and listicles. Media such as images, videos, interactive charts and infographics are added to these content to make them more visually appealing.The question you may be asking is, how can you stand out to your clients? The most important way to stand out is by providing quality
blog post writing service.However, it doesn’t just happen overnight. That is why in this article, we will be seeing how you can provide better blog post writing service than others in the industry..
6 tips on providing quality blog post writing service
Understand the topic you are writing about
This is the first and most important step to provide quality for your client. In fact, without a solid understanding of the topic you cannot come up with creative ways to write.This is where your expertise in your niche comes in handy. However, if you are in an unfamiliar territory you can get an understanding of the topic by;
- Conducting online research on search engines
- Watching educational videos that explains the topics
- Reading interviews and research work (if applicable) concerning the topic
- Studying the content brief, if any, provided by the client
However, this method might be difficult when writing about very technical topics outside your niche.
Understand your audience
Understanding your audience helps you to structure your blog content, its language and tone. It is vital in ensuring that your content resonates with your target audience and engages them.And now you are thinking, what can I do to understand my audience? It is simple, just think of these three easy steps; Discover, Carry out and Create.
Discovering your audience lays the foundation for understanding them. It focuses on looking for answers to these questions:Who is the target audience?What are their needs?How can I provide solutions to their problems?What would resonate with them?
Carrying out your research doesn’t have to be complicated. It can be as simple as browsing through a social media platform to know your potential audience. However, there are specific tools that can assist in extracting more specific information about your audience.To offer the
best article writing services you can use the results of this research, to get answers.
An audience persona is a detailed fictional description of someone who represents your target audience.Having this description in mind while writing blog content humanizes your content. It connects you with your audience and helps you deliver an exceptional blog post writing service.
Understand basic on-page SEO
Having a basic understanding of SEO techniques allows you to strategically incorporate keywords into your blog content. This makes it easy for the blog to be found by the target audience.On-page SEO techniques such as the appropriate use of headings and internal linking makes it easier for the audience to navigate through the content. The result? Your audience can easily find the information they seek on your blog.
Write exhaustively on the topic
Write well outlined and detailed information regarding your topic. While writing, it is important not to stray away from the main topic being discussed. You can add relevant topics as sub topics or to provide a better understanding of your topic.Also, keep sentences and paragraphs short. Ideally, a paragraph should not contain more than four short sentences. Long sentences and paragraphs make the whole text too long and exhausting to read. It also makes it difficult for the reader to easily locate a piece of information they are looking for.Above all, the language used should be simple and clear without too many jargons.
Write content free of grammatical error
As basic as this sounds, it can be a problem for many writers. Reading a text with a lot of grammatical errors often tires out the reader. And soon, the blog starts getting less visitors due to its poor readability.Also, without the correct punctuation, spelling and use of tenses, the entire message of the content will be lost.
Edit and proofread your work before publishing
This is also very important to ensure delivery of quality blog post writing service.After writing your first draft, read it again and correct any errors like misspelled words and punctuation. To remove bias, run your content through other people. It is easier for them to spot mistakes that you might have not seen.Proofreading and editing your content ensures that you deliver accurate and error free content for publishing.
Conclusion
The best article writing services don’t just happen overnight. It involves work to make sure that your client and their audience is satisfied with the work you have done. Stick to these tips, and you will be appreciated for your blog post writing service.