Born X Raised is a streetwear brand deeply rooted in the culture
Born X Raised is a streetwear
Bron X Raised brand deeply rooted in the culture and community of Los Angeles. Founded in 2011 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand quickly garnered attention for its authentic representation of LA’s diverse and vibrant street culture. Born X Raised stands out for its commitment to highlighting the city’s rich history, resilience, and unique character through fashion.
Founding and Philosophy
Origins:
Born X Raised was born out of Spanto’s desire to create a brand that genuinely reflected the spirit and essence of Los Angeles, especially its underrepresented communities. Both Spanto and 2Tone are LA natives, and their personal experiences growing up in the city heavily influence the brand’s ethos and aesthetics.
Community Focus:
Central to Born X Raised s philosophy is its dedication to community. The brand often collaborates with local artists, musicians, and activists to create pieces that resonate with the people of LA. This community-centric approach not only strengthens its ties to the city but also allows the brand to tell authentic stories through its clothing.
Design Aesthetics
Urban Grit:
The design aesthetics of Born X Raised are characterized by a raw, urban grit that mirrors the streets of Los Angeles. The brand’s collections often feature bold graphics, provocative slogans, and imagery that reflect the realities of life in the city. This unapologetic style has resonated with a broad audience, making Born X Raised a staple in the streetwear community.
Nostalgic Elements:
Many of Born X Raised hoodie designs incorporate nostalgic elements that pay homage to the past. These elements include references to old-school LA culture, from classic car culture to iconic city landmarks. This blend of nostalgia and contemporary style creates a unique and timeless look.
Key Features
Collaborations:
Born X Raised is known for its collaborations with various artists, brands, and organizations. These partnerships often result in limited-edition collections that combine the distinct styles and strengths of each collaborator. Notable collaborations include projects with Nike, Carhartt WIP, and the Los Angeles Football Club.
High-Quality Materials:
The brand places a strong emphasis on the quality of its garments. Each piece is made with premium materials and attention to detail, ensuring that the clothing is not only stylish but also durable.
Cultural Impact:
Born X Raised has had a significant cultural impact, particularly within the LA streetwear scene. The brand’s ability to authentically capture and celebrate the essence of Los Angeles has earned it a loyal following and a respected place in the fashion industry.
Popular Collections
Over the years, Born X Raised has released several popular collections that have resonated with fans and fashion enthusiasts alike. Some notable collections include:
On the Turf” Collection:
This collection celebrated the brand’s connection to LA’s vibrant community, featuring designs that highlighted the city’s street culture and iconic landmarks.
Revenge is a Dish” Collection:
Known for its bold graphics and provocative slogans, this collection captured the raw and unfiltered essence of LA street life.
Collaborative Collections:
Born X Raised’s collaborations with brands like Nike and Carhartt WIP have produced highly sought-after pieces that blend the collaborators’ unique styles with Born X Raised’s signature aesthetics.
Market Presence
Born X Raised has a strong presence both online and in select physical retail locations. The brand’s website serves as the primary platform for purchasing its collections, while exclusive drops and limited-edition releases often generate significant buzz and demand. Additionally, the brand’s active engagement with its community through social media and events helps maintain its strong connection with fans.
Future Outlook
Looking ahead, Born X Raised aims to continue expanding its influence and reach while staying true to its roots. The brand’s commitment to quality, authenticity, and community ensures that it will remain a key player in the streetwear industry. As it grows, Born X Raised will likely continue to push the boundaries of streetwear fashion, offering unique and meaningful pieces that resonate with its audience.
Born X Raised is a streetwear brand deeply embedded in the culture and community of Los Angeles. Founded in 2011 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand is celebrated for its authentic representation of LA’s unique and diverse street culture. Born X Raised distinguishes itself through its commitment to showcasing the city’s rich history, resilience, and distinct character through fashion.
Founding and Philosophy
Origins:
Born X Raised was created out of Spanto’s desire to craft a brand that genuinely reflected the spirit of Los Angeles, particularly its often overlooked and underrepresented communities. Both Spanto and 2Tone are LA natives whose personal experiences growing up in the city profoundly influence the brand’s ethos and aesthetics.
Community Focus:
A cornerstone of Born X Raised’s philosophy is its unwavering dedication to community. The brand frequently collaborates with local artists, musicians, and activists, creating pieces that resonate deeply with the people of LA. This community-centric approach not only strengthens its ties to the city but also allows the brand to tell authentic stories through its clothing.
Design Aesthetics
Urban Grit:
The design aesthetics of Born X Raised are characterized by a raw, urban grit that reflects the streets of Los Angeles. The brand’s collections often feature bold graphics, typographic elements, and imagery that pay homage to LA’s diverse neighborhoods and cultural landmarks. This raw, unapologetic style captures the essence of the city’s street culture and its dynamic energy.
Nostalgia and Heritage:
Born X Raised also incorporates elements of nostalgia and heritage into its designs. The brand frequently draws inspiration from the past, referencing vintage LA culture, old-school tattoos, and classic car clubs. This blend of old and new creates a timeless appeal that resonates with a wide audience.
Key Collections and Collaborations
Seasonal Collections:
Each season, Born X Raised releases collections that capture the essence of LA at that moment. These collections often include a mix of graphic tees, hoodies, jackets, and accessories, all imbued with the brand’s signature style and message.@
Collaborations:
Born X Raised is known for its high-profile collaborations with other brands, artists, and cultural figures. Notable collaborations include projects with Nike, Converse, and the LA-based streetwear store Union. These collaborations allow Born X Raised to expand its reach while staying true to its roots.
CulturalImpact
Authentic Representation:
Born X Raised has made a significant impact on the fashion industry by authentically representing Los Angeles culture. The brand’s commitment to showcasing the real LA, from its triumphs to its struggles, resonates with a global audience looking for genuine and meaningful fashion.
Community Engagement:
Beyond fashion, Born X Raised is deeply involved in community engagement. The brand often participates in local events, supports social causes, and gives back to the neighborhoods that inspire its designs. This commitment to community activism underscores the brand’s dedication to making a positive impact.
Future Outlook
Looking ahead, Born X Raised aims to continue its growth while staying true to its core values. The brand’s focus on authenticity, community, and cultural representation ensures that it will remain a key player in the streetwear industry. As it evolves, Born X Raised will likely continue to push boundaries, creating clothing that not only looks good but also tells a story and fosters a sense of belonging among its wearers.