Different Ways to Boost Your Survey Response Rate
It’s common for online branded surveys to receive insufficient responses. This could be the result of several factors. Some of the factors are that the respondents are not being offered an incentive, the survey is too lengthy, the question is irrelevant, or the reason for the question is unclear.
For whatever reason, knowing how to persuade your respondents to participate in surveys can be helpful.
In this blog, we have compiled some useful tips to boost survey response rates so that you can make sure your questionnaires don’t become just another daily sales pitch to your clients. So, now, without any delay, let’s get started.
What is the Survey Response Rate?
The percentage of respondents to a survey out of all those who were invited or qualified to participate is known as the survey response rate. It is a gauge of the respondents’ degree of participation or interest.
A greater sample size was obtained with a higher response rate, which generally translates into more representative survey results for the population under study.
However, the optimal response rate may change based on the objectives of the surveys for money, the demographic it is intended for, and the methodology employed.
Tips to Boost Survey Response Rate
To improve your survey response rate, you can follow the below-mentioned tips;
Creating personalized survey templates
Organizations are pushing the envelope and establishing new benchmarks when it comes to providing excellent services and uplifting customer experiences. Because of this, consumers today demand individualized service from brands and won’t accept anything less. In fact, according to 86% of consumers, personalization significantly influences their choice of products. This clearly demonstrates that personalization is now required in every facet of online surveys.
Being considerate toward respondents
Think about it: Would you be willing to answer endless questions, the majority of which have no bearing on your life, in a survey? Without a doubt not.
In a similar vein, survey participants would never think to participate in a survey that is time-consuming or unrelated to their online activities.
If you know what questions to ask the customers and, more importantly, when to ask them, you can easily fix this.
Giving them a gentle nudge for participation
Survey participation is not typically the top priority for customers. After receiving a survey, some respondents might even forget to take part.
This is the reason it’s essential to gently remind your respondents on a regular basis.
This can be accomplished by configuring automated survey NudgesTM, which would subtly appear on consumers’ screens to remind them to participate in the survey.
This is a completely non-intrusive method of reminding customers that has been shown to boost survey response rates without depressing them.
This can be accomplished by configuring automated survey NudgesTM, which would subtly appear on consumers’ screens to remind them to participate in the survey.
This is a completely non-intrusive method of reminding customers that has been shown to boost survey response rates without depressing them.
Using multiple channels to deliver surveys
When it comes to conducting surveys, another important consideration is the medium through which you communicate with your respondents. There are two popular and very effective survey channels that are as follows:
- In-app/on-site surveys
- surveys via email
These channels can conduct surveys more frequently, increasing the likelihood that customers who might have otherwise avoided or missed them will participate.
Offering incentives to respondents
When the incentive for participating in a survey is worthwhile compared to the effort required, customers are more likely to take part in it. It has been observed that financial incentives can raise the average response rate by more than 19% and non-financial incentives by nearly 8%.
People may even rush through surveys in order to receive incentives like raffle tickets and gift cards.
Even though these incentives result in higher expenses for a business, the potential increase in response rate makes the investment worthwhile in the end. Some best sites that offer online paid surveys are Pocketsinfull, Swagbucks, Survey Junkie, and InboxDollars.
Not being repetitive and over-surveying the audience
It’s one thing to increase survey frequency; it’s another to over-survey. Sending out too many surveys will not get you any meaningful feedback; instead, it will alienate your audience.
Its understandable how annoying it can be for customers to have their input gathered at each and every touchpoint. Because of this, you should express gratitude to customers at every stage and establish conditions so that surveys only appear after a predetermined amount of time.
Additionally, you should use survey throttling to prevent specific surveys from appearing for the same clients repeatedly. By doing this, you would pique the customers’ interest in participating in the survey and give them time to consider all the information.