Ecotourism Industry Size, Share, Global Trends and Forecast to 2032

The global ecotourism industry size was valued at USD 216.49 billion in 2023 and is expected to be worth USD 260.76 billion in 2024. The industry is projected to reach USD 759.93 billion by 2032, recording a CAGR of 14.31% during the forecast period.

Ecotourism, as the term suggests, covers all kinds of nature-based tourism in which a tourist’s main objective is to experience and appreciate different traditional cultures that are found in natural habitats. More travelers across the world are finding ways to travel responsibly by engaging in eco-friendly travel and activities, which will further boost the ecotourism industry growth.

Fortune Business Insights™ displays this information in a report titled, “Ecotourism Industry, 2024-2032.”

Top Leading Companies Covered in the Ecotourism industry:

• G Adventures (Canada)
• Adventure Alternative Ltd (Ireland)
• ROW Adventures (U.S.)
• Steppes Travel (U.K.)
• Aracari (U.S.)
• Small World Journeys (Australia)
• Black Kite Tour (Ethiopia)
• Global Sustainable Ecotours (U.S.)
• Discover Corps (U.S.)
• Rickshaw Travel Group (Tanzania)

Information Source: https://www.fortunebusinessinsights.com/ecotourism-market-108700 

Segmentation:

Nature & Wildlife Tourism to Gain Momentum Due to Rising Awareness Regarding Wildlife Conservation

Based on type, the industry is segmented into nature & wildlife tourism, agro-tourism, and others. The nature & wildlife tourism segment captures a major ecotourism industry share as there has been a considerable increase in awareness regarding wildlife conservation. This is why more people are participating in this form of tourism to make a positive impact on the environment.

Number of Group Travelers to Increase Due to Launch of Holiday Packages for Groups & Couples

Based on traveler type, the industry is divided into solo and group. The group segment accounts for a major industry share as more travel companies are launching vacation packages that provide attractive offers on travel and hotel bookings for group and couple travels.

Direct Booking Mode to Gain Traction Due to Rising Internet Penetration

Based on booking mode, the industry is divided into direct and travel agent. The direct booking segment is growing at a major pace as the number of people having access to the internet is growing. This factor has accelerated the development of seamless mobile applications and company websites to create a simpler process for direct bookings.

Ecotourism to Gain Popularity Among Millennials Due to Growing Need for Experiencing Diverse Cultures

Based on age group, the industry is segmented into generation X, millennials, and generation Z. The millennial or generation Y segment is growing at fastest pace as more millennials are getting influenced by social media advertisements and want to experience diverse cultures through travel

With respect to region, the industry covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report analyzes the industry in detail and highlights various crucial areas, such as key booking modes, traveler types, key age groups, and top industry players. It also provides valuable information regarding the top industry trends and the latest industry developments. Besides the factors mentioned above, the industry report covers various other factors that have boosted the industry’s growth in recent years.

Drivers and Restraints:

Strong Growth of Travel & Tourism Sector to Boost Industry Growth

The global travel & tourism sector is seeing commendable growth, especially after the COVID-19 pandemic era as the number of people travelling abroad has increased significantly during this period. Governments across the world are also taking various initiatives to boost the growth of the tourism industry, which has further driven the demand for ecotourism, thereby favoring the industry outlook.

However, increasing geopolitical tensions between various countries can hinder the industry growth.

Regional Insights:

Europe to Dominate industry Due to Increasing Interest in Eco-Friendly Travel

Europe is dominating the global ecotourism industry as more Europeans are becoming interested in eco-conscious travel and related activities. The region is one of the most sought-after travel destinations, and the regional governments realize this. Hence, they want to promote the concept of responsible travel, which can create several opportunities for the industry to grow.

Asia Pacific may also record a considerable CAGR in the coming years due to factors, such as greater employment opportunities, higher disposable incomes, and urbanization.

Competitive Landscape:

industry Leaders to Implement Business Growth Strategies to Remain Competitive

The industry is highly competitive as many leading companies, such as ROW Adventures, G Adventures, Frosch International Travel, and others are implementing a wide range of business growth strategies. These include partnerships, mergers, and acquisitions to stay competitive in the industry.

Notable Industry Development:

• August 2023 – G Adventures announced its partnership with Jerne, which is a platform that connects content creators with experience providers of specific geographical areas and themes. This partnership will make the company’s industrying strategy more effective and help enhance the customer reach.