How do you ensure your billboard is eye-catching and effective?
Billboards have been around for a very long time now and they’ve played a very important role in advertising. With a bit of mind mapping and creativity, you can make billboard advertising effective and make the money you invest worth it.
A professional logo design company can design a billboard for you.
Billboards are effective for advertising. Passers-by, drivers and people who commute daily are 71% likely to see a billboard. To advertise your business successfully you need to ensure your billboard is eye-catching and effective. It’s a way to make your business reach hundreds.
Here are easy billboard design tips you can use to make your billboard design effective.
Keep it Simple
Billboards should be simple and clear. Estimated on average, a person has 5-10 seconds to read a billboard, it’s best to design a billboard that is readable regardless of the speed of the viewer.
Follow the 7-word rule. The written content on your billboard should be seven words or less.
To create an eye-catching and impactful billboard design you need to understand that less is more.
One call to action
Use a single CTA to get viewers to contact you. Your brand name, your website, your phone number, or your social media accounts are common CTAs, viewers can use to search for your brand.
Readable and large fonts
Your font selection and typography is very important when it comes to designing a billboard. The size, the color and the readability matters when you’re advertising to drivers and passers-by.
It’s best to use a sans-serif font to improve readability. Viewer attention spans aren’t long and when you’re moving, they’re even shorter, you need to use typography that can do your work form a distance and in mere seconds.
Highly contrasting colors for fonts and backgrounds
Choose your colors wisely. The goal of a billboard design is to establish brand recognition and brand awareness. Highly contrasting colors are more likely to draw the attention of a viewer by 38%.
Give your viewers an easily readable experience. Decide what colors go together and where to place them.
Consider the surroundings when you choose a color palette. The billboard design should blend with the surroundings, this influences how your billboard is viewed.
Skip the phone number
Use your website URL instead! People are more likely to search your business online than calling you. Consumers need to know your business is authentic and for that verification they’ll visit your website.
Your website is easy to remember and makes it easier for viewers to attract to your marketing channel.
Another method you can invest in is a QR code. It’s an easier and effective way, just get the viewers to scan your business.
One image concept
“A picture is worth a thousand words.”
We’ve all heard this and you need to implement it in your billboard design. Too many pictures make a clutter and are distracting. They distract the viewer from the main message the billboard intends to deliver.
It’s important to know which image will best represent your business and if it is suitable for a billboard. Every detail matters when you want to get the viewer’s attention.
A simple image can convey more than expected. An image combined with a catchy line can do wonders for your advertisement campaign.
Be creative
Try to get out of your comfort zone and be creative. Do your best to be memorable through your advertising campaign. Use your company’s logo, designed by a professional logo design company, and your slogan in a creative way that associates with the brand identity.
Take Advantage of Location
The location of your billboard is another key consideration you need to make when placing your billboard. Your location has a big influence on making the billboard advertisement effective.
Watch out for the best locations around that may benefit your marketing.
Consider the weather around your billboard. Give the billboard a creative touch by utilizing the location, the weather and the views.
Utilize the full potential of the location, traffic flow, and billboard size. Some billboards are poorly placed and that’s why they don’t work in the long run.
The Type of Billboard
Another one of the billboard design tips is to determine the type of billboard you want to attract customers and deliver more about your business.
There are different types of billboards you can use for your advertisement, here are some:
Directional Billboard
The visual content is displayed in a particular direction. This way you can target specific audiences.
They are usually placed in busy locations so that people can see them as they pass by.
A directional billboard comes in two forms; static and electronic. Static ones use large vinyl signs which can be changed while electronic ones are digital signs that use LED lights to display messages in a specified direction.
Traditional Billboards
These are large outdoor advertising structures. The size is the biggest advantage of these billboards which enables them to be placed in busy areas and can easily attract attention.
They also cost less than other types of advertising.
Digital Billboards
Digital billboards allow to delivery of animations, videos, audio, slideshow of images and messages. With the advent of technology since the 2000s. digital billboards have significantly improved. They have got more interactivity to offer and ensure viewers see the ads as they drive by.
The biggest digital billboard in the world can be found in New York Times Square.
Mobile Billboards
Ever seen a vehicle driving down the road, displaying a message?
That’s a mobile billboard. It has more room for creativity as the message can be advertised on multiple sides.
They are also known as truck ads or roving billboards and when they’re parked, they are referred to as “parked” ads.
Painted Billboards
It looks like artwork. Painted billboards have been around for years. You can paint a billboard anywhere on an appropriate surface.
Painted billboards are also known as outdoor boards, wallboards or street signs. They are placed where people can see them daily as they commute.
3D Billboards
They are popular for advertising. 3D ads can be seen from different angles, creating a unique experience for the viewer.
They’re created using 3D printed technology or holographic technology. The image is then projected on the billboard from behind it.
They create an illusion of depth as viewers get a different view every time.
Conclusion
The billboard design tips in this article are implemented and turned out to be effective.
A logo is an important part of the billboard design so make sure to incorporate it in the right way to make its impact more effective. You can always get help from a professional logo design company to get your billboard and logo made.