How to Create Viral Videos on Instagram in 2023?

As an Instagram user in 2023, you have an opportunity to tap into the platform’s immense popularity and reach new audiences with your content. Creating viral videos that spread quickly and gain millions of views is an ambitious goal, but with some planning and strategy, you can set yourself up for success.

Focusing on trends, capturing authentic moments, and building suspense are some of the keys to crafting viral content. You’ll want to stay on the cutting edge of what’s buzzing on Instagram and be ready to jump on popular challenges, sounds, and effects.

Don’t be afraid to show behind-the-scenes clips and share unpolished moments that help your followers feel connected to you.

And keep your audience hooked from the very first second by starting with an intriguing camera angle or subject, then panning out for the big reveal.

With over 1 billion monthly active users, Instagram remains the ideal place to spread your message and build your influence. By following the latest viral video strategies and staying true to your brand, you have the potential to reach new heights of viewership and grow an even larger, more engaged following in 2023.

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Success is at your fingertips – now get out there and start creating the kind of viral content that spreads like wildfire. The world is watching and waiting to double-tap, comment and share.

Choose a Trending Hashtag or Challenge

To create viral videos on Instagram in 2023, choose a trending hashtag or challenge as the focus. Identifying a popular hashtag, like #InstaChallenge or #DanceChallenge, gives viewers a reason to search for and share your content.

Research Current and Upcoming Challenges

Search Instagram and YouTube for the latest photo and video challenges gaining popularity and momentum.

Some options include:

• BottleCapChallenge – kicking a cap off a bottle
• MannequinChallenge – freezing in action like mannequins
• InMyFeelingsChallenge – dancing to Drake’s “In My Feelings” song

Pick a challenge that matches your brand and audience. Plan how you can put a unique spin on it to stand out.

Create High-Quality Content

Record a 15-second to 1-minute video of you completing the challenge in an interesting way. Use optimal lighting and stabilization for the best results. Engage viewers with enthusiasm, humor, skills, or creativity.

Promote Your Video Effectively

Upload your video to Instagram and add the trending hashtag in the description and first comment. This makes your content easily discoverable by anyone following that hashtag. Reply to viewers’ comments and encourage shares and likes.

Go Live or Behind-the-Scenes

Broadcast a live video of you completing the challenge or share behind-the-scenes clips of how you created it. This authentic, real-time content builds connection and hype. Mention the trending hashtag in your live broadcast to increase views.

With a winning combination of a trending hashtag, high-quality video, effective promotion, and live or behind-the-scenes content, you’ll be creating viral hits on Instagram in no time.

Collaborate With an Influencer

Collaborating with an influencer in your niche is one of the most effective ways to create viral content on Instagram. Influencers have already built an engaged following of people interested in a particular topic. By partnering with them, you can tap into their audience and reach new potential customers.

To find the right influencer, determine the type of content and audience you want to target. Then scout Instagram for accounts that match. Look for influencers with at least 10,000 highly engaged followers. Engagement is key – it shows their followers actually care about the content.

Reach out to your top choices and pitch collaboration. Offer to send them free products or pay them to create a post about your brand. Be willing to negotiate the details to find an option that benefits you both.

Provide guidance on the type of content and messaging you want, but give the influencer creative freedom to post in their own style.

Once you come to an agreement, set clear expectations upfront on what each party will do to promote the content. For example, you’ll both post the video on your accounts, share each other’s posts, and engage with commenters.

The influencer should post during a peak time when most of their followers are online for maximum visibility.

Successful influencer collaboration should generate lots of buzz and increase traffic and engagement on your own Instagram profile. Their followers may even start following you, expanding your reach for future content and campaigns.

With the right strategic partnerships, you’ll gain access to new audiences and boost your credibility, helping make your brand a household name.

Use Popular Music

To increase the chances of your video going viral on Instagram, using popular or trending music is key. Music that is already popular will tap into people’s existing interests and emotions, making your video more engaging and shareable.

Choose music topping the charts

Check Billboard’s Top 100 or Spotify’s Global Top 50 playlists to see what songs are currently popular. Select a song that matches the theme or mood of your video. Familiar songs people already enjoy will make them more likely to watch and share your video.

Use music with nostalgic appeal

Classic hit songs or throwbacks to an earlier era also resonate strongly with audiences. People feel a sense of nostalgia for music from their youth or formative years. Tap into those nostalgic feelings by featuring music from the 70s, 80s, or 90s, for example. Millennial and Gen X viewers, in particular, will appreciate the blast from the past.

Feature music from movies, TV, or video games

Songs that are tied to popular movies, TV shows, commercials, or video games are also highly shareable. People already have an emotional connection to this music, so including it in your video will trigger those feelings. Many viewers will recognize and identify with music from properties they know and love.

Credit the artist

Whatever music you choose, be sure to properly credit the artist and song in your video description. Tag the musical artist’s official Instagram account as well. This shows the artist you are using their work legally and with permission. It is also a sign of respect for the creator of the music.

Using the right music is a simple way to create an instant emotional connection with your audience. Strike the right chord with your viewers by featuring music they already know and love.

Film Short, Vertical Clips

To create viral videos on Instagram in 2023, focus on filming short, vertical clips. Instagram’s algorithm favors short-form video content, especially vertical clips that work well on mobile devices.

Keep videos under 60 seconds

Aim for 15 to 30 seconds in length for the highest chance of going viral. Instagram’s attention span is short, so shorter videos are more likely to be watched in their entirety.

Shoot in vertical format

Vertical video fills the entire mobile screen, creating an immersive experience for viewers. Instagram’s platform and interface are designed for vertical content. Landscape or square videos will have the dreaded black bars on the sides, making them less engaging.

Use intriguing hooks

The first 3 seconds are critical to capture attention. Use an interesting hook like a shocking statistic, dramatic question, or teaser to draw viewers in right away. For example, start with a close-up shot of an unusual item or activity and then pan out for the reveal.

Add captions and hashtags

Captions and hashtags help people find your content. Write a short, catchy caption that captures the essence of your video. Include a call to action to engage viewers. Use popular hashtags to increase visibility, but don’t go overboard. 5 to 10 hashtags are typically sufficient.

Post regularly and consistently

To build your audience and go viral, post new vertical video content on a consistent schedule. Aim for 1 to 3 videos per week. Pay attention to when your followers are most active and engage with content. Posting during peak hours will maximize views and shares.

Following these best practices for creating short, vertical, attention-grabbing video clips on Instagram will increase your chances of producing viral content in 2023. Build your audience by posting new videos regularly and consistently, using strategies to enhance visibility and drive engagement.

Post During Peak Hours

To increase the chances of your video going viral on Instagram, post during peak hours when the most users are active and engaged. According to recent studies, the best times to post on Instagram are:

Mondays and Thursdays from 10 AM to 3 PM

The early to mid-afternoon times on Mondays and Thursdays tend to see higher than average user traffic and engagement. People are settling into their workweek routines and are more likely to take social media breaks during these hours.

Posting at the start or middle of the week also gives your video more time to gain momentum and increase visibility before the weekend.

Evenings from 5 PM to 8 PM

In the evenings after typical work hours, many users log into Instagram to unwind and catch up on their feeds. Posting during these after-work hours, especially around dinnertime, allows you to reach users when they are relaxed and have more time to engage with content.

Your video may also appear at the top of users’ feeds right when they open the app, increasing the chance of them watching and interacting with it.

To summarize, if you want your Instagram video to spread like wildfire, strike a match during the peak hours when the site’s traffic is booming and users are eagerly consuming content.