How To Make Ecommerce Web Design Look Appealing To Users
In 2024, the ecommerce businesses are expected to grow by leaps and bounds. Hence it is important to make sure that your business website design is up to the mark. The ecommerce web design should look appealing to your users. Just because of a bad website design, you can’t afford to miss buyers and lose sales.
A web development company can guide you through the best practices for designing a functional website. An ecommerce site is quite different from a normal site. It has product pages, checkout process, inventory management system, payment interface and more such complicated features.
To handle such functionalities, you need an expert web design company, such as KOL Limited, which can develop a high-paying ecommerce site for you.
If you want to see your business growing, you must have all the latest functional features up and running on your website.
Uncluttered Web Design
Nobody likes to shop from a messy web store, so you must take care that your web design is uncluttered. Seek help of ecommerce solutions for ensuring a streamlined navigation on your site.
Your home page should look inviting to your users. Your menu should have all the categories clearly visible and easily accessible to your users. Include drop down menu for more sub categories.
Filters to Ease Shopping
With a wide range of products, it is advisable to add filters so that shoppers can effortlessly find out what they looking to buy. A wide inventory can have filters such as price, colour, style and size etc. This is the best way to save your customers’ time and energy in searching for the perfect match.
For targeted search for a product, search bar comes in handy for the users. So, this feature can’t be missed.
Include a Chatbot
You must include a chatbot on your web store, so that if buyers have any queries regarding your products or regarding the payment method, they can immediately get the answers. Also, live chat and call with executive need to be included, in case a chat bot cannot handle all types of queries.
Secure Checkout Feature
Secure checkout process can ensure your buyers’ trust in your web store. People chose to shop online on a particular web store only if the transactions are safe and easy. The online world is known for scammers and hackers, so this feature is crucial for safely handling customers data.
High Resolution Product Pictures
Pictures of your products can garner attention if they are high quality. People should be able to easily zoom in on the pictures and check out the fabric and work details. Higher resolution photographs are best suited for ecommerce websites.
Physical stores offer a close look at products, so if you want your ecommerce site to compete with brick and mortar stores, upload pictures with higher pixels.
When shooting the photographs, proper lighting also matters. Try to shoot the products from all angles to show the buyers every aspect of the product. If your site is a clothing store, let models wear your clothes and then shoot. Similarly, whatever category of products you sell, include real life usage pictures also. This will give proper idea to the buyers, on how they can use your products.
Social Proofs to Build Trust
Building customers trust in your brand and products is very important today. This is the reason why social proofs or customer reviews take the centre stage. You must upload your customers’ reviews on your website.
Any reviews shared on your social media platforms and site will help the potential customers to take the decision effortlessly. Positive product reviews build trust in brands and hence have become an indispensable feature of ecommerce sites these days.
A lifecycle of a user on your website starts with just being a potential customer, to becoming a buyer and then such social proofs can make sure that they become returning customers and finally, they become the brand ambassadors of your business and products.
