How to Protect Your Brand against Social Media Phishing?
Brands have many options for protecting their digital identities and audiences against phishing scams on social media. Here are some pointers to get you going:
Keep an eye on social media activity.
Monitoring social media activity related to your brand is the most fundamental method of brand identity protection. When doing this manually, your best bet is to find brand-relevant keywords and monitor accounts and content containing these terms. Then, notify the platform right away if you discover a phoney profile.
However, more than keeping an eye on keywords might be required because con artists might attempt to pass for one of your staff members. Keep an eye out for individual profiles that include your brand name to ensure that someone isn’t abusing your company’s name.
Make use of Google Alerts.
You can be informed of any online activity related to a particular keyword with Google Alerts. In this instance, your brand name itself could serve as a keyword. You can effortlessly keep tabs on every mention of your brand by creating a Google Alert for it.
You can build an extensive monitoring system for all the activity that mentions your brand, company name, or other pertinent terms by creating several identical Google Alerts.
Reserve All Variations of Your Brand Name
Scammers can mimic other brands on social media platforms by using similar techniques to those they use to pose as LinkedIn representatives in emails. These scammers can also use variations of the LinkedIn URL.
Fortunately, there is an easy fix for this problem. Enumerate every variation of a brand name that a scammer could use and think is authentic. Next, create accounts for each username on your list, one by one. This can significantly assist you in strengthening your efforts to protect your brand.
Get Verification
Celebrities and brands can verify their identities on the most prominent social media platforms by adding a verification badge to their profile. The verification badge, for example, is the infamous blue tick on Twitter.
It’s a great idea to get verified on every social media platform you use to safeguard your brand’s identity. After completing the verification process, attempt to create a system in which the verified account is used for all brand-related communication. Additionally, let your audience know about this change and caution them not to respond to any messages they receive from accounts pretending to be affiliated with your company.
Naturally, this isn’t an infallible strategy. It might not be feasible for some brands to restrict all correspondence to a single account. Additionally, there’s a chance that some of your users won’t notice your announcement about it and will nevertheless become victims of fraud.
Fortunately, there is an infallible defence against phishing scams on social media.
The Brand Infringement Solution from mFilterIt Aids in the Identification and Removal of False Social Media Accounts
mFilterIts brand infringement solution uses artificial intelligence (AI) and machine learning (ML) to provide strong brand protection solutions on social media. To identify instances of brand infringement, the solution makes it possible to monitor all pertinent social media platforms continuously and consistently.
With this knowledge, advertisers and brand managers can take decisive action against counterfeit profiles and impersonators.
