‘I prefer women’s jeans – men’s lack design subtlety’: why men are buying womenswear
Earlier this year, a frenzy of unisex affordability gripped TikTok’s menswear followers when a series of videos championed a stretchy, sleeveless vest from the women’s section of Target, the US supermarket.
Made by Good Day, male influencers took to the platform to praise the $8 (£6.40) price, its comfort (courtesy of a cotton/spandex mix) and how the design complements the male physique. “The black one in particular is the ideal gym tank top,” said Xander Torres, 30, a Vancouver waiter and menswear blogger in one of his videos. “The way that it’s cut does a good job of accentuating your shoulders and chest. Like, I feel hot in it – and that’s what you want.”
The humble tank top – renamed by gen-Z as the wife-pleaser or wife-respecter, rather than wife-beater – is already enjoying something of a renaissance in the men’s style arena. Over the past year, thanks to countless images of Jeremy Allen White from The Bear, as well as the catwalks of Bottega Veneta, Dolce & Gabbana and Ami, sleeveless vests have played a starring role. Last year, Prada released a women’s white cotton tank, priced at £690 – but was worn by men too, and, despite the price, sold out in every size. In July, GQ magazine told readers to forget everything they knew about vests, as they were “the hottest thing to be wearing this summer”.
The rise of the Target tank is also indicative of a wider shift in the way men are buying clothes, with some drifting towards the women’s section for the fits, colours and finishes that men’s collections simply don’t offer
Brazilian Indigenous women use fashion to showcase their claim to rights and the demarcation of land
BRASILIA, Brazil — Indigenous women in Brazil’s capital Brasilia showcased their creations during a fashion event as part of the Third March of Indigenous Women to claim women’s rights and the demarcation of Indigenous lands.
Under a huge white marquee, models in headdresses, necklaces and traditional attire strutted along a catwalk lined with green foliage to the cheers of a couple of hundred onlookers, many of whom had their smartphones out to share the event on social networks.
Kajina Maneira da Costa, from the Nukini people in Acre state, near the border with Peru, said she was nervous before taking to the stage, but was proud to be representing her people.
“There still exists a lot of prejudice. It’s not normal to see an Indigenous fashion show,” the 19-year-old said.
Kitted out in a bright yellow dress and headdress, Célia Xakriabá, a federal lawmaker from the south-eastern state of Minas Gerais, said on stage that the event was about “decolonizing fashion.”
“Today we showed the power of our creation in clothing … our headdresses and our ancestry. We participate in politics when we sing and parade,” Xakriabá added later in a post on Instagram.
Xakriabá was voted in during last year’s October elections, at the same time as Brazilian President Luiz Inácio Lula da Silva defeated far-right incumbent Jair Bolsonaro.
An Indigenous model paints the faces of other models during a fashion event, as part of the Third March of Indigenous Women, to claim women’s rights and the demarcation of Indigenous lands, in Brasilia, Brazil, Tuesday, Sept. 12, 2023. Credit: AP/Eraldo Peres
Since taking office in January, Lula has given significantly more attention to the demands of Indigenous peoples than his predecessor. Bolsonaro opposed Indigenous rights, refused to expand Indigenous territories and had a record of statements critics called racist.
In Lula’s third, non-consecutive term, eight Indigenous territories have been demarcated, and he created the country’s first Ministry of Indigenous Peoples, headed by Indigenous woman Sonia Guajajara.
Where to shop the best designer sunglasses for women and men in 2023
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