The Perfect Pair: Web Design and Commercial Video Production for Business Success

Commercial videos that commercial video production services often help businesses create have dominated with time. Further, there is not any sign to signify that they are going to slow down. Not to mention, promotional videos for online businesses work together with their websites.

Put differently, commercials or video advertisements help businesses increase their website traffic. In this post, we shall tell you how commercial videos benefit the websites of businesses and aid in their success.

How Do Commercial Videos and Websites Work Together?

Nowadays, people love watching videos on the internet more than ever. Today, people willingly watch 17 hours of video content online every week. By the same token, many businesses create commercial videos to increase traffic to their business websites. It not only aids businesses in effectively promoting their products and services. But also win conversions and eventually sales when prospective customers land on their websites.

Moreover, you can also take advantage of commercial videos to serve as a perfect pair for your website design. Besides, there are more than a few ways to do it. Further, we have shared some of those methods below to help you understand how commercial videos and websites work together:

1.     Optimize the Landing Page with a Commercial Video

In order to bring more customers to your website, you need to optimize your web pages accordingly. Landing pages with commercial videos are no different in this regard. Do you know: Why? Here is why:

Search engines generally use text to index and rank content on SERPs (Search Engine Result Pages). It means you need to write an excellent sales copy together with keywords for your video landing page. If you do that, it will help you make the most out of your SEO (Search Engine Optimization) efforts.

Not to mention, videos are an important part of website pages that draw attention via their tempting thumbnails plus titles. However, accompanying sales copy on your video landing page is as important as titles and thumbnails. It ensures search engines index your page and attract the right people to your website.

Furthermore, you can also take advantage of a video transcript to bring visitors to your video landing pages. Besides, video transcripts embrace a written description of what your video says. We recommend you exploit them, too to bring more traffic to your website while aiding search engine algorithms.

2.     Create and Share Tailor-Made Videos with the Audience

You can convince more people to visit your website if you speak directly to them. Creating personalized video can certainly help you in this regard though it seems a bit complex. Besides, there are a few ways you can come up with tailor-made commercial videos. Here they are:

• If you do not have a large customer base, you can personalize the intros or outro of your commercial videos. Then, you can share the video content with people on your mailing list. If you do, it will help you successfully connect with the right audience and bring more traffic to your website 

• If you have a large customer base, you can create and take advantage of retargeting video content. As an example, you can share it with people who have previously visited your website. Or you may share your promotional video content with viewers who previously showed interest in your product or service.

Moreover, we want to tell you a fact about tailor-made video content. According to research, “personalized video content has a 16 times CTOR (Click-To Open Rate). In addition, it leads to a 4.5 times increase in unique CTRs (Click-Through Rates).” Based on the aforementioned statistics, you can realize the power of tailor-made video content.

3.     Come up with a Tempting CTA (Call to Action)

Creating a video with the aid of top commercial video production services certainly helps businesses. In addition to that, it is important, too, that businesses add a tempting CTA at the end of their videos.

Not to mention, adding an enticing CTA in commercial videos helps businesses drive traffic to their websites. Moreover, it can bring viewers to your website, too. However, your CTA should have a level of curiosity and urgency to accomplish that.

Furthermore, a CTA also serves as a guide for viewers to know where they should head next. Thus, you should make sure to include it in your video.

4.     Increase the Visibility of Your Video via Enhanced Sharing

One of the best ways to bring more traffic to your website is you increase your commercial video visibility. Besides, sharing your videos can help you accomplish that with ease. At the same time, you must share your commercial videos where you should.

For instance, posting your videos on social media platforms with your prospective customers will certainly help. In addition, optimizing your video content for search engines will also help. The same holds for CTAs.

Furthermore, you should encourage people to share your video content with others, too. It does not mean you should force viewers to do that. Instead, make sharing options available for viewers on platforms like Facebook, YouTube, and others.

Moreover, we want you to know that 51 percent of people are willing to share videos more than other content. By the same token, you should exploit commercial videos to drive more traffic to your website.

Now you know how commercial videos and websites pair together. It is time you know the types of commercial videos you may create to bring more traffic to your website.

Commercial Videos to Create to Increase Website Traffic

Here are five different types of commercial videos that you may create to increase traffic to your website:

1.     Social Media Videos

These are the types of videos you will create for your campaigns while targeting your prospective customers on social media.

2.     Explainer Videos

Explainer videos are short videos that you can confidently use to explain your products and services to the audience.

3.     Video Adverts

Video adverts are excellent videos to use and sell your product or service while catching more eyes to your brand.

4.     How-to Video

How-to videos help customers better understand products and services before making purchase decisions.

5.     Testimonial Videos

Testimonial videos showcase customers’ positive experiences of a product or service and are great for building trust with customers.

These are different types of videos you may consider investing in to drive traffic to your website and win customers. Not to mention, partnering with the best commercial video production services will help you create one-of-a-kind videos. Thus, make sure you find and hire one to make the most out of your commercial video production.

Conclusion

Commercial videos have dominated over time; furthermore, they serve as a perfect pair with websites for online businesses. These videos can help businesses drive traffic to their websites and eventually increase their sales. Besides, there are various ways businesses can exploit commercial video production. As an example, businesses can optimize their commercial video landing pages and create tailor-made videos to share with the audience. Moreover, there are different types of videos that businesses can invest in for commercial video production. Social media videos, video explainers, video adverts, how-to videos, and testimonial videos, to name those types. Lastly, partnering with commercial video production services is essential for businesses too, to exploit their commercial videos.