Tips To Make a Content Marketing Strategy for Your Business

It is possible that you have the pending task of developing or coordinating your company’s content strategy, and its absence is costing you money and time.

Content strategies are comprehensive plans that are considered the most effective way to generate, distribute, and monitor all of a brand’s content in digital media.

It is a challenging task that requires a team with diverse and complementary qualities that have the capacity and vision to generate business opportunities organically or with paid impulse.

Don’t use corporate communication in content strategy

These strategies are not conventional communications plans where a brand or company informs about its products, promotions, events, plans, or launches.

It is a people-focused proposal that seeks to educate the target audience or market on how they can solve their requirements or problems.

Perhaps at this point, you are wondering if a content strategy will help you sell your products or services.

Content strategies depend on the buyer persona that you have defined for your business and the stage in which a potential client is according to the conversion funnel.

Keys to create a content strategy:

To create an effective strategy you must address the following aspects.

Audience

The content to be treated must be directed to specific consumer segments and groups. It is not about reaching the greatest number of people, but rather the right ones who have the greatest chance of converting with your company.

At this point, the definition of your buyer persona becomes important, that is, the fictitious representation of your ideal client.

The buyer persona is an extension of your target customer, to which new characteristics are added that help build a more complete profile.

Some of the elements that should characterize your buyer persona are their interests and preferences, aspirations, goals, objectives, concerns, fears, and defects.

Choice of topics

If the content strategy is an educational process for the market and clients, it will be necessary to address the issues following the conversion funnel.

This means developing themes in the following areas:

• Knowledge: content that addresses needs or problems and their possible solutions.
• Interest: educational topics that show how a solution behaves concerning other similar ones. Comparative, descriptive, and analysis of products and services.
• Desire: at this stage, the customer is closer to purchasing, so at this stage, it is ideal to talk about prices, promotions, special versions of products, discounts, and limited-time offers.
• Conversion: in the final phase of the purchasing process the most effective topics are related to recommendations and success stories from other customers.

Also, choosing the right points helps create an image of the expert, professional, and highly experienced.

Consumer education helps them empower themselves and make better decisions, which usually has to do with choice and loyalty to the brand that has helped them better learn how to solve a certain problem or need.

Keyword research

Words continue to be important organic positioning elements. Their relevance also lies in the fact that they help understand the search needs of users in search engines and various platforms such as social networks and the marketplace. Adapt the information so that it answers the concerns of your potential clients and helps them solve problems.

Keywords are positioning and visibility opportunities for a company’s content, therefore, they must always be present in the development of information for blogs, advertisements, product descriptions, applications, landing pages, and many more. But how to define keywords for SEO?

Searching for keywords requires digital tools, you can use free or paid options. However, if you are not an expert in this, it is best to hire SEO consulting services to achieve better results.

Try different formats

There are many formats that a content strategy can use. They should be chosen thinking about the ease of the buyer persona to access and understand them. Likewise, considering which formats help to better explain, use, and disseminate the topics.

Once you have managed to gather your content and have classified it correctly, it is time to begin its distribution through the different promotion and communication channels that your company has.

The last stage consists of measuring the receptivity and performance of each action to take corrective measures and enhance those contents with the greatest number of interactions

Do you want to start with the support of a comprehensive and creative team? At Digital Specialist we specialize in the execution of content strategies contact us today.