Top 10 Tips to Keep in Mind for Custom Booklet Printing- Greener Printer
Printed media is one of the oldest forms of media. It allows the audience to physically interact with the content using all the senses creating a more personalised experience.
If you are seeking to get a custom book printed, there are a few tips you can keep in mind.
If you aren’t well versed with the process of custom booklet printing here are a few tips to help you with the same.
Define your purpose
Before you begin the printing process of your Custom stickers printing, you must understand the vision first. If the idea is not clear in your head, it will also not translate well to the consumer’s mind.
Once your vision is clear, understand the target audience that this booklet is being curated for. It should be clear in your head if there is a specific demographic you are targeting or if the booklet will be inclusive of all.
The rough draft of the booklet should be reread multiple times as it is easier to make changes now rather than later after the printing process. This will save you time and resources. Therefore, take all the time you need to perfect the blueprint before the final product is produced.
Choose the right size and format
Based on the intent of the booklet, spend time deciding what the correct font and font size should be and the format construction as these two elements are key in deciding the aesthetic and comprehensive value of your booklet.
A good start is to understand the audience you are catering to. For example, elderly people would appreciate bold worlds with larger fonts and an easy-to-follow format. The younger demographic can be baited with an attractive font.
Additionally, think of the orientation of the booklet such as portrait or landscape to ensure that it aligns with your visions and aids the propagation of your content properly.
High-quality images and graphics
Apart from the text, it is highly important to include images and graphics in your booklet as this will allow people with vision impairment or reading disability to also be part of your audience. Not only will this feel everybody included and cared for but it will also increase the aesthetic appeal of your booklet. It is important to keep in mind that low-quality images and lazy Lad and graphics or a sign of cheap quality even if your content is up to the mark bad pictures and imagery can bring down your entire project. You can use the images and graphics that you might have created or you can simply use stock images available online.
Consistent branding
Your booklet should not only be A medium to display your content but it should also include marketing of your brand. The brochure must adhere to the established colour scheme and guiding principles of your branch. Remember to include your name and logo so that as more copies of the booklet are distributed to the media, your brand will also be promoted. The logo placement should also be very tactfully done as this will make your logo more recognisable.
Remember that the booklet represents your brand, therefore it must be seen as an extension of your brand rather than a project.
Clear content
It is crucial to write your material so that it clearly and precisely conveys your views once you have determined what you want to say with the booklet and the specific audience you are attempting to reach. The readers of your article shouldn’t find it difficult or complex to understand. A few things that aid content clarity are
Bullet points instead of long paragraphs
Pictures
Bold headings
Easy language
Popular references
Paper quality
The paper quality will dictate how sophisticated and well-made your book it looks and feels. Printed media is a tangible form of media which means that the audience is allowed to physically interact with it while experiencing it. Poor Paper quality will not only give a bad reputation to the brand but also demotivate the audience to read consistently. Good paper quality will also ensure that your booklet is not worn out easily and it’s days around for a long time. This can encourage people to add it to collections and display it in their library.
Proofread
It is advisable to go over the booklet’s rough draft several times because it is simpler to make adjustments now rather than after the printing process has been completed. You’ll save time and money by doing this. Take as much time as necessary to refine the plan before the finished product is manufactured.
You should consult more people as well. As an individual, it is highly likely to overlook mistakes that you might have made. More perspectives will help you avoid that.
Errors in the final print can be caught by readers and make your brand appear lazy. This can harm the brand’s image and lose its credibility.
Add a call to action
Call to act ideally means guiding the audience to the next step. After you have published your content, it is advocated to also include steps that tell the audience of the steps they need to take further.
For example, if you are advertising a product, add steps on how they can order it. Also, involve the relevant helpline numbers and website that one would require to reach out to get the product.
Binding options
There are many binding options provided by a printing place. It can aspiral binding, saddle stitching, paddle binding, etc.
It is important to keep the durability and flexibility provided by different binding styles as this will dictate how well the booklet holds up.
The binding will not only tie the entire booklet together but also have an impact on the longevity of the booklet.
Test print
lastly, it is suggested to get a custom postcards printing copy before the mass production. The printed version can assure you that the final product slides with your vision. this will also allow you to perceive the printed booklet as an audience in its last form. Test print will allow You to make any changes that were not apparent in a rough draft of the booklet.
A small error can potentially overshadow all the hard work you have done, therefore it is important to spend a little on the test print before the booklet is finalized.
We hope that this essay was successful in helping you in your printing endeavour and you have a satisfactory outcome.