What are the criteria for ranking with local SEO?

Above, we mentioned the fact that for local searches, Google’s traditional ranking factors give up the spotlight to other aspects considered by the algorithm to deliver improved results to users. And as we also said, it’s not that traditional search engine analysis methods are completely left aside, they just share their weight with the following criteria:

Proximity:

If local searches aim to bring awareness to companies close to those who did the search, it wouldn’t make sense to list the domains from furthest to closest, right? That’s why, in these cases, one of the criteria is “the closer, the better” Contact us for SEO Company in Canada

To put this filter into practice, search engines take into account:

• The keyword entered in the search (whether it specifies a street, neighborhood or city);
• The user’s current location from their device’s GPS;
• Company address records in your database.

Therefore, Google itself is able to deliver a list of options that respond to your search intent, but are classified by distance. The information on how many meters that establishment is from you even appears on Google My Business, as we can see in the following print:

Emphasis:

Thinking again about Google’s mission, to ensure that they are delivering valuable information and recommending good companies, not just those that are closest, there is the prominence factor – which some people call popularity. This metric ranks the group of nearby establishments by a user satisfaction factor and how well your brand is known.

Therefore, it pays to encourage your users to review the establishment (some even offer some type of advantage to consumers who do so) and also create actions that make people mention your brand. Click Here for SEO Company in Canada

Relevance:

Finally, the search engine uses the relevance of the information you provide about your business and products as a ranking factor. Think of it like this:

When searching for a restaurant near them, a person hopes to know, in addition to the distance to the location, what type of meals are served there, the average price, whether it is à la carte or self-service, photos of the dishes, among other things. other information. Therefore, when seeing a list of restaurant options on their smartphone, this user tends to pay more attention/preference to the one with more complete data and not to the one with the description simply as “Tasty food and fair price” .

Still, even for businesses that do not have strong local SEO work, this type of result is advantageous, as the number of companies competing for the top spots in a city is much smaller than if they were competing with domains across the country.

What are the Local SEO strategies? How to apply them?

In order not to fall behind your competition when it comes to Local SEO, we at live as SEO experts came to give you tips to start optimizing this aspect of your website. But of course, nothing compares to the work of an entire team with experience and expertise on the subject, right?

Increased offline sales:

The increase in offline sales is a byproduct of the equation between alignment with user expectations, strengthening the brand name and good inventory management. It may seem contradictory that we are talking about SEO marketing and linking it to sales outside the internet, but, believe me, it is not!

With the strengthening of the brand and customer loyalty, those who discovered your brand through a Google search end up already knowing their options and remembering your company in Calgary  to solve certain pain points. This way, the next purchase this person needs to make, they are much more likely to go directly to your physical store, if there is one, and not to your website.

Encourage Decision Making:

When a user does a regionalized search, it often indicates that they are at the end of the sales funnel, that is, very close to the decision making that leads to conversion. By easily finding one or more companies that are close enough and offer the solution they want, many consumers feel more likely and engaged to make a purchase.

Furthermore, in tools such as Google My Business, a strong ally of local SEO, the user can check reviews, have information about the average price, get in touch with the business and even see photos of the company. All of this contributes to making the person more likely to convert. Click Here for SEO Company in Calgary in Canada