In the fast-evolving world of digital marketing, one platform continues to dominate when it comes to precision targeting, engagement, and return on investment—Facebook. For Perth businesses seeking measurable growth, Facebook Ads Perth campaigns are proving to be a powerful, cost-effective solution.
Whether you’re a local café in Fremantle, a real estate agent in Subiaco, or an eCommerce brand serving all of WA, Facebook advertising offers the tools and targeting to connect with your ideal customers—where they already spend their time. In this article, we’ll uncover why more Perth businesses are doubling down on Facebook Ads in 2025, and how to make the most of this ever-reliable platform.
Facebook Ads Perth: What Works Best in 2025?
Video Ads Are Leading the Charge
Short-form videos continue to outperform static images and text ads. Perth businesses that use engaging video content—product demos, behind-the-scenes footage, or local testimonials—see higher engagement and click-through rates.
Mobile-First Content Is Essential
Over 95% of Facebook users in Australia access the platform via mobile. That means Perth ads must be optimised for mobile viewing: vertical formats, concise text, and fast-loading media are now non-negotiables.
Dynamic Creative Testing
The best-performing Facebook Ads in Perth aren’t based on guesswork—they’re built through A/B testing. Savvy advertisers are using Facebook’s dynamic creative tools to rotate headlines, images, and CTAs, then letting the algorithm identify what works best.
Localisation & WA-Focused Messaging
Tailoring your message to Perth-specific audiences is proving highly effective. Ads that reference local suburbs, WA slang, or cultural touchpoints resonate better with local users and feel more authentic.
Retargeting Is a Must-Have
Businesses that are winning with Facebook Ads in 2025 are all using retargeting. Whether it’s cart abandoners, past website visitors, or video viewers, retargeted ads keep your brand top of mind and help push users closer to conversion.
How to Create High-Converting Facebook Ads in Perth
Start with a Clear Objective
Facebook gives you options: traffic, engagement, conversions, lead generation, and more. Choosing the right campaign objective helps Facebook optimise delivery and ensures you’re measuring what truly matters.
Craft Attention-Grabbing Headlines
Your headline is what stops the scroll. Use local relevance (e.g. “Perth’s Best Pizza Deal – This Weekend Only”) and keep it benefit-driven. Test multiple variations to see which gets the most clicks.
Use High-Quality Visuals
Images and videos should be eye-catching and relevant. Whether you’re showcasing a product or promoting a service, use visuals that align with your brand and Perth audience’s interests.
Add a Strong Call-to-Action (CTA)
Don’t leave it to chance—tell users exactly what to do next. Whether it’s “Book Now,” “Learn More,” or “Claim Your Free Quote,” a direct CTA increases conversions dramatically.
Write Persuasive Ad Copy
Use clear, concise language that focuses on customer benefits—not just features. If you’re offering a service in Perth, explain how it solves a local problem or fits a local lifestyle.
How to Target the Right Perth Audience with Facebook Ads
Use Geo-Targeting for Specific Suburbs
Want to promote an event in Leederville or offer delivery in Joondalup? Facebook lets you target ads by suburb, postcode, or even radius. This ensures your message only reaches the right people.
Tap Into Local Interests & Behaviour
Target users based on interests aligned with WA lifestyle—like beach activities, AFL, or local events. You can also reach people by behaviours such as frequent travellers, recent movers, or small business owners.
Create Custom Audiences
Upload your customer list or use website data to retarget people who’ve already engaged with your brand. These are your warmest leads, and Facebook makes it easy to re-engage them.
Lookalike Audiences for Expansion
Once you’ve got a good base of customers, create a lookalike audience to find new potential buyers who share similar traits. This is a powerful way to scale your campaigns beyond Perth’s core regions.
Use Age, Gender, and Device Filters
Tailoring ads to specific demographics helps reduce wasted spend. For example, a mobile-only ad promoting student meal deals could be targeted to 18–25-year-olds in Perth’s university zones.
Why Perth Businesses Are Seeing Real Results with Facebook Ads
It’s Cost-Effective and Scalable
Compared to traditional advertising, Facebook Ads deliver more reach for less spend. Even a small business can run a highly targeted, effective campaign without blowing the budget.
It Drives Measurable Action
Facebook Ads let you track clicks, conversions, and even phone calls. With this data, Perth businesses can make smarter decisions, optimise live campaigns, and scale what works.
It Builds Local Brand Awareness
For businesses that want to “be seen” in Perth, Facebook Ads are an ideal tool. With wide local reach and detailed targeting, you can quickly become a familiar name in your area.
It Supports Other Channels
Facebook Ads work even better when combined with SEO, Google Ads, and email marketing. A user might see your Facebook Ad, click through your website, and convert days later after seeing your Google listing—making it an essential part of the funnel.
Final Thoughts
In 2025, Facebook Ads aren’t just a “nice-to-have” for Perth businesses—they’re a core part of any smart digital strategy. Whether you’re just starting out or looking to refine your current campaigns, working with a team that understands the power of Facebook Ads Perth can give your business the edge.
From laser-focused targeting to creative testing and retargeting magic, Facebook Ads offer one of the most cost-effective, scalable ways to connect with the people who matter most—your local customers.
If you’re ready to level up your social media game and drive real results, it’s time to explore what a trusted Perth-based Facebook Ads agency can do for you.