Digital Marketing

Book Marketing Strategies for Authors and Publishers

After writing and publishing a book, the next phase is to promote it by using various marketing techniques. Here you will get multiple ways and strategies to effectively promote your business. In addition, you should also keep in mind that do not rely on previous years’ tips because they might not work in the current year.

Always stay active and alert! There are two types of readers: existing fans and new readers.

  • Existing fans are the readers I already know. And always send me emails and follow me on social media platforms. In addition, these existing fans are only a newsletter list. Further, these readers are already subscribed to me so it’s quite important to remember them while preparing a marketing plan.
  • Also, you want to attract some more readers for your books. They can read your stories and may like them but they haven’t yet. These readers are unfamiliar, and I need different approaches to connect with them.

I’ll share a few tried-and-true book marketing tactics I use. These methods consistently produce good outcomes in reaching different groups of people.

What Is Book Marketing?

A book marketing plan involves activities like publicity and promotions to boost book sales and connect with more readers. No matter the genre—be it fantasy, children’s stories, biographies, or other factual books—marketing tools can expand a book’s reach. Selling books greatly depends on services like getting featured in the media, going on book tours, and promoting on social media platforms.

Often, a hired publicist takes charge of organizing and carrying out marketing strategies, including in-person events (like panels, book tours, and launches) and online efforts (such as webinars, optimizing for search engines, and using targeted banner ads and promotions).

Don’t Wait to Market a Book

In this blog post, you can find various book-selling techniques and tips. The one strategy is to promote your book as soon as you have written it. For instance, many writers think that they will not promote their book 1 until book 2 is released. However, this approach is not right. Because when the books get older it is hard to promote them and get the attention of readers.

Generate clickable and engaging newsletter content

Adding the right stuff to my newsletter is important for how I market. I try to mix things about me and my work. I want readers to feel like they’re getting special info in the newsletter. This could be a part of my book, a look at how I write and find info, a personal picture, or why I got ideas for my book. I always put links where they can buy my books and make it easy for them to get them.

Give away excerpts everywhere!

To let more people know about your books, just show them parts of your books often. This works for both the books you’ve done before and the new ones you’re putting out. In addition, if you want to sell a new book then share a piece of content of this book with the public through marketing techniques. This thing will help you to make more sales for your book.

Use these strategies on social media. Also, keep in mind, that your old book is not new to you but it is latest for those readers who have not already read it. Hence, you can share a piece of content to attract the attention of potential readers. You can also use these bits for giveaways or make a tiny booklet to give out at events.

Build personal connections through a reader group

I’ve noticed more activity on social media in my reader group, set up on Facebook. Here, I can chat directly with my readers. I like involving them in how I write. Sometimes I ask for their ideas while I’m making my next book—like naming a dog a place, or anything else. This makes them care about the books I’m writing and helps sell more. I also get to know my readers better.

You can utilize this method to engage more readers. It is different from the newsletter or an advertisement technique. So having a group of readers at the start of your book-writing journey would be helpful for your profession.

Book Packaging

Focus on book packaging. It should look like a gift. So your readers will accept it happily. And they can also send it as a gift to their loved ones. For this, you can have a booklet box. This box is quite interesting and you can also modify it according to your preference.  

Author Website

Your writer’s website is where readers can learn about you and your writing. It’s like your online home. Connect your social media, share book news, and if you’re going on a tour, tell them there. Also, add links to book reviews. If you don’t want to make the website, you can hire someone. They can use a tool that lets you change things without help.


Create a web blog for your books. There you can share your book’s content and news related to your work. A blog will help you have more audience online. Further, you can convert these readers into customers. You can even use a plug-in that shares your posts on social media like Facebook.

Social Media and other Platforms

You can utilize the power of social media and various other websites for the selling of your books. These platforms include Facebook, Twitter, Amazon Author Page, and Goodreads. Further, you can share videos related to your work on these platforms too. This way, more people will get interested in your work.

So having a presence on social media and other platforms will expose to your books. This way, you can sell more books easily.  

Book Publicity

It is always a good idea to get the publicity for your new book. Doing publicity of your work will encourage readers to buy your book. Even if you’re shy, think about getting publicity. TV, radio, and old-style reviews and interviews help your book marketing.

If you want to use regular media a lot, hire an expert who knows lots of people. You can also plan things like book events at stores or clubs. Doing a blog tour is another good way to talk to fans, maybe get new readers, and show off your work.

Making a Connection

Effective book marketing creates an appealing author image. This draws people in and creates a strong author presence that can turn a one-time buyer into a lifelong fan. Instead of being too focused on sales, your marketing should help build relationships—with readers and sellers.

Even though you aim to sell more books, your marketing story should be informative, interesting, and fit your style and genre well. There are many ways to market your book generate substantial income, and pique the interest of your audience.

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