How to Choose the Right Platform for Mobile App Development


The number of smartphones has been steadily rising due to recent technical breakthroughs and changes, and this has also led to a steady increase in the number of mobile apps. Businesses are turning to mobile app development to expand their consumer base, increase brand awareness, and connect with more people.

Selecting the best mobile app development company for your app could be difficult with the rise in platforms for developing mobile applications in recent years. To help you make an informed decision that is in line with your business objectives and target audience, this blog article will examine the aspects to take into account when choosing the best mobile platform for your app.

Know The Difference

There are various platforms for mobile app development namely

  • Native Platform
  • Cross-platform
  • Hybrid Platform

You need to be clear about which platform is best suited for the mobile app you desire. The different frameworks work in accordance with the platform type. Here is a basic description of the three popular platforms.

Native App Development Platform

Native app development entails developing unique codebases for every platform, including iOS and Android. With this method, apps are produced that are perfectly suited for every platform, providing excellent performance and a flawless user experience. Native app development, however, can be more costly and time-consuming.

Cross-Platform App Development

React Native and Flutter are two examples of frameworks that are used in cross-platform app development to make apps that work across platforms with a single codebase. Faster development periods and cost-effectiveness are provided via this method, but performance and native features could be sacrificed.

Hybrid App Development Platform

Hybrid app development integrates aspects of cross-platform and native development. Web technologies like HTML, CSS, and JavaScript are used in the development of apps, which are subsequently packaged in a native container for cross-platform distribution. While hybrid apps can balance performance and development speed, they may not be able to use all native device functionalities.

Factors to Consider While Selecting the Right Platform

There are many points to consider for the right platform selection in your research. You can make a list of the needs that the mobile app development services are providing. Subsequently, you can have a conversation about the services you require and the modifications you desire with the mobile app development company.

Target Market and Target Audience

Determine which mobile platforms your target audience prefers to use. It would be best to create a native iOS app if your app’s primary target user base is iOS users. On the other hand, a cross-platform strategy can be more appropriate if Android users are part of your global target audience.


The platform, development methodology, and app complexity all affect how much it costs to develop a mobile app. Cross-platform and hybrid approaches are frequently more economical than native app development. Native app development is more on the heavier side of budgeting.

Features and Functionalities You Desire

Take into account the particular features and functions that your app needs. Native app development might be required if your software has to provide complicated user interactions or access device-specific hardware. Cross-platform or hybrid techniques may be adequate for less complex programs.

Development Process – iOS App Development vs. Android App Development

When going technical the development process includes two major platforms for mobile app development – iOS and Android. Since more people own Android phones than iOS phones, Android has a higher market share than iOS. According to a Statista analysis, over 71.1% of people use Android phones, compared to roughly 19% of people worldwide who use iOS.

Time to Market

Cross-platform development can speed up the launch of your software if you have a tight deadline. If you are aiming for platform-specific development then, native app development is your go-to option. Native app development usually takes longer as it is dedicated to a specific platform.

Maintenance and Frequent Updates

Take into account the requirements for regular updates and maintenance for your application. Because native apps differ depending on the platform, maintenance may be more difficult. Updates for cross-platform programs might come out more regularly.

Scalable Apps are Needed

While developing mobile apps you need to keep in mind that when you grow the application must also have room to grow. Discuss the specifications and architecture needs in advance with the mobile app development company. Your vision will help the mobile app developers to develop a scalable app.

Choosing the Right Mobile App Development Company

You must pick your mobile app development partner carefully if you want to create a mobile app that is revenue-centric. Due to the rapid increase in mobile apps, the market is flooded with mobile app development companies. Delivering user- and business-centric solutions is what you want from your mobile app development company.

Another key point to consider is you need to know that mobile app developers are skilled. So make sure the mobile app development services hire mobile app developers who are well-versed in the various programming languages and skilled in frameworks.


There are countless platforms available for developing mobile apps. The success of your project depends on selecting the best platform and mobile app development company. You can make the decision that best suits your business goals. Also consider your target market, app requirements, budget, and future plans. The appropriate platform and development team can bring your app idea to life and enable your company to achieve unprecedented success.

Suria International is a Singapore-based mobile app development company. Our in-house teams for native and cross-platform app developers with high experience in respective domains can help you build a feature-rich business app. You can hire mobile app developers through our flexible engagement models and get your first app cost-effectively. Want to know more about our services? Send us an email at and one of our expert consultants will contact you soon.

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