Handy Tips To Hire The Right Growth Hacker Agency
If you’re trying hard to build your business, you need serious growth. However, for most startups, a traditional marketer won’t make that growth happen. Sure, they will understand that growth is the only way to prevent your startup from failing. However, you need an expert who will understand your push for scaling your business at a fast speed without the huge costs normally associated with traditional marketing.
To achieve that, you need a growth hacker. A growth hacker’s creative marketing and obsessive focus on scaling is what every startup needs. But how do you determine they will get the job done? In this article, you’ll get the best advice for hiring a top-of-the-line growth hacker agency.
Be clear about your needs: Before you hire any firm, you need to have a clear idea of exactly what you’re looking for in a candidate. To get a clear picture, you should understand the role you’d like the company to fill along with the capacity you have to hire this firm.
Distinguish between a marketer and a growth hacker: First of all you should understand-what is a growth hacker? ‘Growth hacking’ is a term that’s a little tricky to define. At its heart, it’s a mix of words “growth” (which means getting bigger) and “hacker” (which’s just a buzzword). So, what is a growth hacker, exactly?
A growth hacker is a person with a blend of two skills: marketing and engineering. Trying to hire a growth hacker indicates you are looking for someone who is adept at both marketing and interpreting the data that comes from the marketing.
Determine which kind of growth hacker is best: Although growth hacker may sound like a simple term, it can encompass multiple personality traits & skill sets. In fact, there are two kinds of growth hackers-prospectors and miners. And there should be a fit between the hired person and the company for real progress to happen.
Prospectors are always ready to try various new techniques and unconventional strategies. They are excited by the deficient data that faces all new startups. When presented with a problem, prospectors will ask, “What may we try?” Obviously, this type of growth hacker is ideal fit for a new company with negligible current growth.
On the other side the miners are growth hackers who are more driven by data than by experimentation. When presented with a problem, miners will ask, “What does the data say?” They make decisions based on current results from current marketing. And look for gradual improvement opposed to massive changes and innovative tactics. This type of growth hacker agency is an ideal fit for a company that’s already growing fast and want to fine-tune its marketing in place of trying new techniques.
The Sum Up
In the sum up here is a piece of advice-don’t hire a growth hacker firm unless you have the budget to make it work. According to research an inadequate budget was the primary obstacle for marketers to start using data-driven customer strategies.