In today’s competitive market, every brand strives to make lasting impressions. Traditional marketing practices still hold value, it is highly important to find new ways to connect with your audience. To get more attention from your customers and stand out in the matchbox market, custom match boxes can be a unique tool.
The primary function is pretty straightforward and many people generally never notice a matchbox. Another reason for that is the market is filled with similar products. The marketing potential of custom matchboxes is very high.
Custom match boxes attract more eyes than ordinary matchboxes because of their unique design. A customized style makes a daily usage product more attractive than an ordinary one.
Custom match boxes can ignite both fire and your brand awareness at once. They offer a unique canvas for you to share your brand voice, values, and message attractively. Custom matchbooks with logo, tagline, or mascot create a mini billboard for your brand, traveling from hand to hand.
Classic VS Custom Match Boxes:
A classic matchbox is made up of small rectangular cardboard. Although it features logo and simple design patterns. These designs often blend in the background and often go unnoticed as they are not unique enough to catch the general public’s attention.
These small match boxes are easy to create but they lack the unique elements that are required to make a lasting impression. Furthermore, there i a very limited variety in the market. Every matchbox seems similar to the other.
Whereas with customized match boxes, you are free to explore many sustainable material options other than regular cardboard. Like kraft board or corrugated cardboard according to your choice. Good quality material also helps to prevent damage or any chemical reaction to the matchsticks inside.
You can source customized retail boxes through an online packaging and box company so you can focus on other aspects of your business like sales, marketing, and other operations. These companies help you both with creative designing and can suggest the best options to design and customize your matchboxes and matchbooks. This will save you a lot of time and help you get your matchbooks fast.
Materials And Finishes:
Why limit yourself to traditional cardboard? To ensure success, you can survey the market for the problems with standard cardboard packaging. Introduce your customized match boxes with a unique material like bamboo or rigid cardboard that does not have the same limitations as regular cardboard.
The final finish comes with a flourish. Go beyond standard and choose a finish that aligns with your vision and branding. You can seek help from the packaging industry as well. You can select from tons of options including matte, glossy, textured, or metallic finishes. Introduce tactile elements like embossing and debossing for an immersive experience.
For shapes and sizes, you can experiment with non-conventional shapes like hexagonal or rhombic. Remember the key is to introduce customization that aligns with your brand identity and target audience. Small match boxes are more handy and easier to carry. Make sure to introduce custom made match boxes with different sizes for both individual and commercial uses.
Experiment with designs and materials before ordering match boxes wholesale. Or find a dealer who is willing to provide custom match boxes with no minimum order value.
Create Custom Match Boxes that Resonate:
The market is always brimming with exciting trends. Eco-conscious consumers appreciate brands with eco-conscious practices or products that are made from recyclable materials. Focus on the aesthetic appeal of your printed match boxes such as eye-catching designs and visuals on the box. Introduce design that improves functionality compared to conventional matchboxes like strike-anywhere capabilities or windproof design.
Crafty people use empty matchboxes for crafts. To promote your custom match boxes, you can create content around the uniqueness and craftiness of your brand’s matchboxes.