Olive Oil Market Drivers and Trends: Size and Forecast Analysis (2024-2032)

Market Overview

Europe is the largest region in the global olive oil market. The Europe olive oil market size is projected to grow at a CAGR of 2.82% during the forecast period. The global olive oil market size is projected to grow from USD 14.20 billion in 2022 to USD 18.42 billion by 2030.

Europe is the largest region in the global olive oil market. Spain, Italy, Greece, and Portugal contribute nearly about 63%, 17%, 14%, and 5%, respectively to the production of the oil in the region. Increasing sales and production is expected to drive the market growth. Rising popularity of the Mediterranean diet is also anticipated to propel market development. Fortune Business Insights™ shares this information in its report titled “Europe Olive Oil Market, 2023-2030.


On the basis of type, the market is divided into virgin, refined/pure, and others (lampante oil and pomace oil).

Based on end-user, the market is divided into household/retail, foodservice/HoReCa, food manufacturing, and others.

Geographically, the market is studied across Germany, France, Italy, Spain, the U.K., and the Rest of European countries.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.

Drivers and Restraints

Rising Popularity of Mediterranean Diet to Propel Market Development

Rising popularity of the Mediterranean diet is anticipated to drive the Europe olive oil market growth. The Mediterranean diet practice is strongly increasing across European countries such as Belgium, Greece, Iceland, and Spain. The European Commission is bringing several projects such as MedDiet, Mediterranean Diet Virtual Museum, and MedEat Research to promote the diet practice and consumption of refined olive fruit oil. A paradigm shift in the demand for organic foods across the region is also set to push the market growth.

However, in several European nations, a strong competition from alternative oils such as canola and sunflower oil is expected to restrain the market growth.


Competitive Landscape

Improvement in the Quality of Olive Production to Augment Market

The presence of market players, such as De Cecco di Filippo SPA, Farchioni Ollii SPA, Deoleo SA, Marmara GmbH, and Casa Anadia, is contributing to the expansion of the Europe olive oil market share. Their varied product portfolio, robust brand identity, and marketing strategies are also helping to increase their footprints in the global and regional markets. In October 2020, the European Union initiated a project called “ARTOLIO” as a part of ENI CBC Med program for the implementation of innovative production measures to improve the quality of olive production. This project is funded by the European Union under the ENI CBC Med Program.

Key Industry Development

  • February 2023- Starbucks Corporation launched a new line in its menu in Italy. The company has started offering new olive oil-infused coffee across 20 stores in the country.

List of Key Players Profiled in the Report

  • lli De Cecco di Filippo S.p.A (Italy)
  • Farchioni Olii S.P.A. (Italy)
  • Deoleo, S.A, (Spain)
  • Olive Line International S.L. (Spain)
  • La Española Olive Oil Inc., (Spain)
  • Marmara GmbH (Germany)
  • Acropolis Olive Oil (U.K.)
  • Borges International Group (Spain)
  • Casa Anadia (Portugal)
  • Casa Agrícola Rui Batel, Lda (Portugal)

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