SEO Specialist profession. What it does and how to become a search engine expert

What does the SEO Specialist Do?

The SEO Specialist deals, in general, with everything related to the optimization of the structure and contents of a digital property, to make it effective from the point of view of authority and positioning in SERP in the eyes of the search engine.

The SERP (Search Engine Results Page) is the search results page, the one that any user gets after typing a query – i.e. a set of keywords – into the search hole of any search engine. “Optimizing content from an SEO perspective means above all listening to users and offering them content in line with the expectations and needs of those who are looking for something – explains in SEO Course in Lahore, SEO Specialist of the Digital360 Group -. Putting the user at the center is certainly the best strategy that a website owner can implement to receive free traffic from search engines. Google changes, SEO too. But these principles always remain valid.”

When you say SEO you automatically think of Google, but the Mountain View giant is not the only existing search engine: there are many that we do not even identify as such and which function almost similarly. Just think of Bing, YouTube or Amazon itself.

Why search engine optimization is important

Search Engine Optimization is considered one of the most effective and efficient Digital Marketing activities . In fact, it has a high ROI in the medium-long term and allows you to trigger a true virtuous circle of authority, visibility and positioning of a site, a landing page or an App.This happens because SEO has as its main objective the increase in organic traffic (i.e. not the result of an advertising investment ) towards a digital property. Having many traffic means channeling potential customers to your site who are truly interested and who have found the site thanks to keywords relevant to that topic, product or service.

Appearing  in the very first positions on the first page of search results means intercepting a large, interested and perfectly targeted audience . This is the goal of an SEO Specialist.

For example, by comparing 3 sites in the same sector, one positioned at the top of the SERP, one at the bottom of the first page and one on the second page, the first will benefit from greater visibility and traffic, therefore greater potential users and potential sales.

A site can improve its average position for the keywords most relevant to it thanks to a series of precautions linked both to the structure of the site itself and its contents (On Page SEO) and to the authority derived from incoming external links (SEO Off Page).

What is meant by On Page SEO and Off Page SEO

These are two complementary and essential components of an optimization strategy, which is, learn in SEO Training in Lahore. There are SEO experts who are more specialized in the first and others who are more suited to the second, as these are approaches that bring different skills into play.

On Page SEO or On Site SEO is more technical, because it involves the ability to analyze the most sensible keywords for a given market and to design from scratch or redesign a site that is compliant with the increasingly stringent search engine guidelines.

Continuous updates, such as Google’s algorithm updates , increasingly refine the way in which the machine sees, interprets and structures the contents of the sites, with the aim of benefiting and pleasing the user by showing the results. more meaningful search results and in line with the typed query. In practice, the search engine wants to provide a precise response to the user’s needs and the sites must adapt in terms of content quality, loading speed and fluidity of the experience. This last aspect links SEO to UX (User Experience) and CRO (Conversion Rate Optimisation) , complementary activities that enhance the possibility of converting visitors into real leads .

How to become an SEO specialist

Today there are several specific courses on SEO for those who are graduating in Digital Marketing and want to specialize in this type of activity, as well as webinars and seminars held by industry gurus for those who have already completed their studies and are fascinated by this discipline.

Becoming an SEO Specialist until a few years ago was mainly a question of passion: some of the best SEOs in SEO Services in Lahore is essentially self-taught.

What are the skills of an SEO expert

An SEO Specialist must have a set of rather transversal and varied skills in order to be all-round effective in this multifaceted discipline. Here are the main ones:

• Keyword research and semantic analysis. Knowing the sector in which you operate as best as possible, using keyword research and analysis tools or for detecting growing trends, analyzing competitors and the keywords on which they are best positioned: these are all fundamental activities in the initial phase of the project.
• Programming and development, technical skills. A smattering of technical skills is a must; for example, to be able to “read” and insert metatag attributes (title, description, H1 etc.) or link attributes (nofollow or dofollow) at a programmatic level. There are also even more technical needs; for example to check the web server logs or to understand how the engine manages the crawl budget.

What is the difference between SEO and SEM

The type of traffic that the two activities manage to bring to a digital property: SEO increases the so-called organic, i.e. natural, traffic, while SEM (Search Engine Marketing) is based on paid campaigns, therefore brings paid traffic.

What is the salary of an SEO SPECIALIST?

An experienced SEO Specialist, whether freelance or employed in an agency/company, can certainly aim for a salary between 25,000 and 40,000 euros in RAL. In particular, a senior figure who coordinates a team of people will certainly have an interesting monthly salary and benefits also linked to exceeding particular traffic and conversion objectives on each project.