The study explores the psychology of color in web design.

The color scheme used in a website design significantly influences user attitudes and emotions, and is crucial for making it visually appealing, engaging, and potentially boosting sales and conversion rates.

Web Design Harmony vs Contrast

• Harmony refers to a flawless arrangement of hues, achieved through triadic and complementary schemes.
• Contrast creates a visually appealing contrast, ideal for call-to-action buttons.
• Each color has unique cultural significance, influencing interactions across different cultures.
• Web designers navigate cultural nuances to effectively target a global audience.
• The color scheme of a website impacts user attitudes and emotions, making it more attractive and engaging.
• The color scheme also influences sales and conversion rates.