The global toothbrush market size was valued at USD 7.07 billion in 2023 and is anticipated to expand to USD 9.63 billion by 2030, exhibiting a CAGR of 4.52% over the estimated period. The surge is due to the growing awareness regarding oral hygiene & care. Besides, several companies are focused on the production of brushes with various bristle sizes and shapes. This is expected to propel industry expansion to a considerable extent.
This information is provided by Fortune Business Insights™ in its research report, titled “Toothbrush Market, 2024-2030”.
List of Key Players Profiled in the Toothbrush Market Report:
- Colgate Palmolive Co. (U.S.)
- The Procter & Gamble Company (U.S.)
- Unilever, Plc. (U.K.)
- Church & Dwight Co. Inc. (U.S.)
- Koninklijke Philips NV (Netherlands)
- GlaxoSmithKline Plc. (U.K.)
- Lion Corporation (Japan)
- Curaden AG (Switzerland)
- Johnson & Johnson Services, Inc. (U.S.)
- Reckitt Benckiser Group Plc. (U.K.)
The report provides a substantial analysis of the vital trends augmenting the market value over the forthcoming years. It further offers an overview of the key steps undertaken by leading companies for strengthening the positions of their businesses. Some of these initiatives comprise acquisitions, merger agreements, and the launch of new products.
Manual Segment to Hold Major Market Share Driven by Lower Cost
By product type, the market is bifurcated into electric and manual. The manual segment is slated to record remarkable market share throughout the forecast period. The rise is due to the growing product usage across the globe on account of lower costs.
Soft Segment to Register Considerable Expansion Owing to Ability to Clean Sensitive Teeth
Based on bristle type, the market for toothbrushes is classified into medium, soft, and firm. The soft segment is anticipated to register appreciable expansion over the estimated period. The surge is due to the increasing product adoption on account of higher recommendations from experts.
Adult Segment to Record Substantial Demand Impelled by Soaring Prevalence of Dental Caries
Based on end-users, the market is segmented into adults and children. The adult segment is estimated to account for the majority of market share over the study period due to the growing prevalence of dental caries.
By geography, the market for toothbrushes is studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.
Drivers and Restraints:
Market Value to Surge on Account of Growing Prevalence of Oral-related Diseases
One of the major factors propelling the toothbrush market growth is the escalating prevalence of diseases associated with oral care. This is likely to surge the demand for medically prescribed products.
However, the industry expansion could be hindered by the increasing competition from local and unorganized market players.
Surge in Industry Share Owing to Growing Personal Hygiene Products Demand
The pandemic period registered an increase in the demand for hygiene-related and personal care products. This led to a substantial upsurge in the consumption of items for purposes associated with oral hygiene. However, there was a slight decline in industry growth driven by the shutdown of convenience stores.
Asia Pacific to Lead Propelled by Increasing Geriatric Population
The Asia Pacific toothbrush market share is anticipated to be dominant over the estimated period on account of escalating aging population in countries such as South Korea and China.
The North American market is estimated to depict appreciable expansion throughout the study period. The upsurge is due to the rollout of innovative grocery items by leading companies such as Unilever Plc., Colgate Palmolive Company, and others.
Leading Companies Ink Partnership Deals to Strengthen Industry Positions
Major players are entering into partnership agreements and deals to strengthen the positions of their businesses. These include acquisitions, merger agreements, and the launch of new solutions. Additional initiatives comprise an upsurge in research activities and the development of new products. For instance, in September 2021, GSK Plc. rolled out plastic-free Sensodyne Pronamel and Paradontax brushes in Asia and the U.S.
Key Industry Development:
- February 2023 – Koninklijke Philips N.V. entered into a partnership with ortho-dental platform provider Candid. The deal would help the company provide a kit of professional dental products.