Top 3 Cost Benefits of Using Ad Fraud Solution in BFSI Sector
Make the most of your advertising budget.
Among the numerous challenges a brand and marketer faces, ad fraud is at the top of the battle list. This battle is real, with bots consuming digital ad impressions and eroding the effectiveness of ad spending. What is the result?
The advertising does not affect your business, and the money spent on ads is wasted (at least by the bots).
Anura estimates that 25 % of all paid traffic is fraudulent. In other words, businesses pay fraudsters one out of every four times an ad clicks. (https://shorturl.at/yCSUX)
Isn’t this the least effective way to spend money on advertising? So, where and how can an ad fraud solution help your company?
The number of transactions and requests that must be reviewed and analysed in the BFSI sector is millions. Unsurprisingly, the marketing departments of BFSI brands are becoming a haven for fraudsters looking to cash out ad budgets. With high incentives and few chances of being caught, these fraudsters feast on spending while businesses suffer the consequences.
Here are the top three cost benefits of using an Ad fraud solution to maximise your ad spend.
- Optimisation of Ad Spend
Although the total cost of ad fraud’s impact on business has been a source of contention. (Imagine the plight if it is higher than the stated value!)
An ad fraud detection solution, among other things, assists in reclaiming a business’s lost spending, providing better and more accurate clarity on obtaining lucrative campaign results by pinpointing lagging indicators, diagnostic metrics, and identifying leading indicators of a campaign. The tools cut through external noise to provide a marketer with a focused viewpoint rather than a myopic view.
- Increasing Your Metrics
Data is the fuel that powers the digital age. Businesses of all sizes use big data and analytic to provide solutions and improve performance.
An ad fraud detection solution aids in the reduction of fraud by providing marketers with clean data on which to base strategies and solutions for online ad campaigns. These clean and clear data sets will pave the way for campaign optimization and provide insights into what’s working and what’s not. As a result, intelligent data-driven decisions can be made (and persuade C-suite leaders to increase ad spending).
- Increased budgets, growth, and faster revenue growth
Ad fraud detection solutions help campaigns generate favourable results by rightfully spending the budget by optimizing ad spend by protecting against fraudulent activities (wrong clicks, fake installs, fake impressions, and so on). With the correct data churned out by such tools, a larger budget can be defined to launch large-scale campaigns.
Adding it all up, ad fraud detection solution drive ROI in campaigns, increasing demand and awareness, all of which contribute to the company’s growth. With such tools, growth in metrics, conversion, revenue, and development is the only thing that matters. Furthermore, the money does not go to the fraudsters, making it a win-win situation!
Ad fraud is a problem that will only get worse with time. Investing in the right Ad fraud detection tools is more important than ever to protect your marketing budget.
Request a trial of mFilterIt to see how ad fraud detection affects your business and how you can combat it while spending your ad budget wisely.
