Top Digital Marketing Trends in Australia 2024

Get Ready: The Digital Marketing Game-Changers of 2024

2024 is well past the novelty of a “new year” and has settled into the rhythm of just being “a year.” But hey, don’t let that mundane vibe fool you. Behind the scenes, marketers are rolling up their sleeves, ready to make those New Year’s resolutions stick. So, what’s brewing in the digital marketing realm? Let’s dive into the juicy trends that are going to shake up your strategies over the next 12 months.

AI Takes the Crown

Yep, you guessed it, it’s AI’s world, and we’re just living in it. Artificial Intelligence is like that guest who never leaves – it’s everywhere. But hey, don’t panic about robots taking over your job just yet. For marketers, the name of the game is leveling up your AI skills to stand out in the crowd.

But what’s the AI scene looking like in 2024, and how’s it shaking up digital marketing?

• AI Tools Are Hot: Picture this – 64% of marketers are already on board with AI tools, and another 38% are hopping on the bandwagon this year.
• Google’s SGE Revolution: Google’s Search Generative Experience (SGE) is flipping the script on how we search and shop, courtesy of generative AI. And you betcha, it’s changing the game for SEO pros and digital marketers.
• AI Hits Social Media: TikTok, Instagram, YouTube – you name it, they’re all dipping their toes into AI integration. It’s like adding a pinch of magic to user interactions.
• AI’s Evolution: Here’s the kicker – AI can evolve on its own. No human intervention is needed. Brace yourselves for even smarter AI tools this year.

Bottom line? Embrace AI with open arms or risk getting left in the digital dust.

Social Media: The New SEO Playground

Social media and SEO in Australia have been doing a subtle dance for ages, but in 2024, things are heating up. Marketers are treating social media content like it’s the crown jewel, giving it the same TLC they’ve been showering on organic SEO content for eons. Why the fuss? Well, here’s the tea – last year, a whopping 40% of Gen Z folks ditched Google for Instagram and TikTok as their go-to search hubs. Yeah, it’s kind of a big deal.

Influencers: Quality Over Quantity

Influencer marketing sometimes gets a bad rap, but hear me out – it’s a goldmine for marketers. The industry hit a cool $21.1 billion in 2023, and it’s only getting hotter. But here’s the twist – it’s not just about roping in mega-influencers anymore. Brands are cozying up to a diverse range of influencers, with some even teaming up with hundreds (yes, you read that right) of nano-influencers. These smaller-scale influencers might not have millions of followers, but they pack a punch in their niche.

The ‘E’ Factor: Experience Matters

Google’s been preaching about E.A.T. (Expertise, Authority, Trustworthiness) for a while now, but guess what? They added an extra ‘E’ for good measure – Experience. Under the EEAT umbrella, content creators need to show firsthand experience in their field, alongside the other three factors. It’s been brewing since 2022, but now in 2024, it’s time for marketers to go all-in on the EEAT game. Dust off those old pieces of content if you have to – Google waits for no one.

Future-Proof Your Marketing with Impressive

And hey, that’s just the tip of the iceberg. 2024’s got a lot more in store for us. If you’re looking to future-proof your strategies, why not team up with the pros at Impressive? Book your consultation today and snag your Free Marketing Plan. Trust me, you won’t regret it.